WeSmile

WeSmile builds AI photo and video booths for events: guests take a photo and within seconds it becomes a branded AI portrait they can print or share. We filmed their activation at Media City Qatar — the booth, the guest reactions, and the moment the AI result lands.

The challenge

An AI photobooth sells an experience, not a product shot. The film had to show the hardware in a busy event floor while keeping the focus on the human reaction — the smile, the surprise, the share — without inventing claims about the AI itself.

The approach

We stayed close to the guest journey: establishing the modular booth on the show floor, then cutting into faces as people watch their AI portrait appear. Clean event lighting, short beats, and no on-screen copy so the film can sit under WeSmile’s own brand messaging.